What is BS EN 16759-2020?

BS EN 16759-2020 is a professional technical standard that specifies the requirements for effective content creation and writing. It provides guidelines and best practices for professionals in various fields who are involved in creating written content, such as website editors, technical writers, and communication specialists.

The Importance of BS EN 16759-2020

This technical standard plays a crucial role in ensuring the quality and effectiveness of written materials. By adhering to the guidelines set forth in BS EN 16759-2020, professionals can produce well-structured, concise, and easily understandable content that effectively communicates the intended message to the target audience.

Content created in accordance with BS EN 16759-2020 is more likely to engage readers and achieve its objectives, whether it's providing information, persuading readers to take action, or simply delivering a message. This standard not only enhances the reader's understanding but also reflects positively on the professionalism and credibility of the organization or individual creating the content.

Key Elements of BS EN 16759-2020

BS EN 16759-2020 highlights several key elements that contribute to the overall effectiveness of written materials:

Clear Objectives: Content creators must have a clear understanding of the purpose and objectives of the written material. This ensures that the content remains focused and avoids unnecessary information.

Reader-Centric Approach: The standard emphasizes the importance of considering the target audience throughout the content creation process. Understanding the readers' needs, background knowledge, and language proficiency is essential for tailoring the content to their requirements.

Structural Coherence: BS EN 16759-2020 stresses the need for logical and coherent structure in written materials. This includes organizing content into sections or headings, using appropriate paragraphs, and ensuring smooth transitions between ideas.

Concise and Precise Language: Clear and concise language is critical to effectively communicate ideas and avoid confusion. BS EN 16759-2020 provides guidelines on grammar, word choice, and sentence structure to help writers convey information accurately.

Accessibility: Accessibility is an important aspect of content creation. BS EN 16759-2020 encourages the use of plain language, avoiding jargon and technical terms unless necessary. It also emphasizes the importance of providing additional resources or explanations for complex concepts if required.

Conclusion

BS EN 16759-2020 is a valuable standard that offers guidance to professionals involved in creating written content. By adhering to this standard, content creators can ensure that their materials are well-structured, focused, and easily comprehensible to the target audience. Following the guidelines outlined in BS EN 16759-2020 will ultimately result in content that effectively communicates the intended message, engages readers, and enhances the reputation of the creator.